This isn’t just another article on getting the dynamic duo of SEO and SEM to work together. It’s about giving you the tools to help your teams break down silos that quietly drain performance from your digital marketing department. Because here’s the uncomfortable truth. In late 2025, AI Overviews appeared in up to 25% of […]
Traffic is getting harder to earn, not because people stopped searching, but because AI keeps answering their questions before they ever click a link. If your content still looks like everyone else’s, it’s being pushed to the sidelines. The brands still winning traffic are doing something different. They’re creating content that AI can’t easily replace, […]
Wow, what an exciting time to be in business. 2025 was an unprecedented year, marked by significant changes and uneven contours driven by numerous competing and compelling technological advances. 2026 is already shaping up to be another edge-of-your-seat spectacle. This year will be JSDMC’s sixth full year in business, and I can think of only […]
Google did not always feel this smart. In the early days, search results were little more than a popularity contest, and links were the votes. That idea changed the internet, created an entire SEO industry, and triggered two decades of cat-and-mouse between Google and marketers. If you have ever wondered why link building feels so […]
Ever feel like AI rank tracking is one big black box, and you are supposed to make smart decisions based on vibes and mystery? You are not alone. As LLMs keep reshaping search, most marketers are stuck guessing how often their brand shows up, why answers change daily, and whether these tools actually measure anything […]
You might be getting traffic you cannot see. Not bots. Not scrapers. Real users arriving through ChatGPT, Perplexity, Claude, and other LLMs, then quietly disappearing into your analytics blind spot. If you rely on GA4, Plausible, or any standard referrer-based tracking, a growing chunk of your audience is already invisible. That is a problem. Especially […]
You ask your phone a question while rushing to a meeting. In seconds, it reads back a clear, direct answer. No clicking, no scrolling, no distractions. For businesses, that answer is either a golden opportunity or a missed one. The way people search has changed, and Answer Engine Optimization (AEO) is what decides who gets […]
In digital marketing, success isn’t about guesswork; it’s about measurable progress. Digital marketing KPIs (Key Performance Indicators) are the benchmarks that help you track and optimize campaigns, understand audience behaviour, and drive tangible business outcomes. Whether you’re running SEO, PPC, social media, or email campaigns, having clear KPIs helps you turn data into action. This […]
Cracking the digital advertising code isn’t about chasing every new trend—it’s about mastering the timeless fundamentals that help you win, no matter what tools the future brings. After helping dozens of companies in all sorts of industries grow their businesses through digital advertising, we’ve learned a few things. While each platform is unique in its […]
What if everything you know about SEO is about to become obsolete? The era of tracking keyword rankings is over. A new, unpredictable force has taken its place: AI-powered answer engines that care less about where your page lands in search results and more about what your content truly means. As search engines transform from […]