In a nutshell, I work with clients to discover hidden opportunities that are backed by data and then help them execute a plan to grow their business. I use the latest methods and optimize marketing spend through experience and experimentation. I want your business to break through the noise.
Search Engine Marketing
Conversion Rate Optimization
Full Service Digital Marketing
I offer a wide range of services that allow you to get the most from your marketing dollars. Here are some of the ways I can help you. Of course, every engagement starts with a free consultation to make sure we're a good fit for each other. Get in touch to find out more.
Before you start a campaign, I start with your digital marketing strategy to ensure we're playing to win. Strategy is the art of simplification and often includes auditing what you're currently doing, spying on your competitors and setting goals. The information and insights gathered from this are then distilled into a plan of action that focuses on execution because that's where the money is made.
In the realm of digital marketing, the sky is truly the limit but it's derived from your marketing strategy. Here is where I help you put your plan into action. Digital marketing includes things like website design, email marketing, SEO, content marketing, CRO, PPC campaigns, marketing automation, CRM, social media and other tactics that will help your business prosper.
Analytics are like the dashboard in your car. They help you adjust course as you move down the road. In connection with the marketing activities you are doing, I use analytics to measure results and fine tune your plan. We'll implement A/B tests, apply predictive models and optimize your results. I also use data analysis to plan future campaigns and discover opportunities for growth.
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I've worked with clients across a wide variety of industries, including both B2C and B2B companies. Along with that, I've helped found and develop a company that had a successful exit. Why is this important? Because it allows you to access innovative ideas that will propel your business forward.
Trust the Herd
Jordan was first to come to mind when we needed support for our BlackBerry client. He was integral to delivering a well-tuned, customer-focused content strategy, and went beyond his SEO scope in providing wisdom on paid media and CRM. I wouldn’t hesitate to work with him again and heartily recommend him to others.
Matthew Lawrence, Head Of Strategy, Thrillworks, Burlington, ON, Canada
Jordan is a dynamic marketing professional who understands the goals and outcomes of a business. He is able to manage our digital marketing initiatives from the beginning and is effective in seeing these aims through, always completing them on time. I have benefitted from Jordan’s consulting services.
Jaime Wong, President, MDBilling.ca, Toronto, ON, Canada
Jordan is an exceptional digital marketing strategist. He is data-minded and his ability to extrapolate data into key insights is strong. He has helped me build content strategies that are customer-focused and geared to driving lead acquisition. I'd highly recommend Jordan and look forward to working with him on additional projects.
Kyle Gershbain, Vice President Content, Row 1 Marketing, Toronto, ON, Canada
Jordan is a responsive and smart critical thinker. He’s quick to crunch numbers and deliver actionable information – not just regurgitating the data analytics platforms spit out, but actually digesting and distilling it to useful info. He also worked incredibly well with our creative team, happy to find compromises between what was technically best for performance and creatively best for our ideas.
Andrew Mowbray, Creative Director, Diamond, Toronto, ON, Canada
When I'm not diving into client work you can often find me thinking about the industry or learning new skills. Below is my way of sharing that with you.