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Problem Our E-commerce client, Home Billiards, came to us in 2022 with a unique problem: how to grow their luxury retail business during a period of financial uncertainty. While discretionary spending in the US increased by 9% in 2022, the category that Home Billiards is in saw a decline of 24.5%. Indeed, our client saw […]
Google’s AI Overviews Will Shape How You Search Google’s AI overviews are reshaping the search experience, offering users concise answers instead of the traditional list of 10 blue links. However, only 7-9% of keywords trigger these AI overviews, making them a relatively rare but impactful feature. As a marketing professional, understanding how to optimize for […]
Data is at the core of what we do as digital marketers. Using a tag matrix will help you get cleaner data more efficiently. If this is your first time working with a tag matrix, you’re in for a treat. This article will show how implementing a tag matrix can streamline your data collection process, […]
Content is king in today’s digital landscape, but creating it is only half the battle. To truly succeed, you need to master both content production and content distribution. Think of content production as crafting a delicious dish and content distribution as ensuring it reaches the right diners at the perfect moment. Content production involves creating […]
Content creation and optimization have become essential for businesses looking to establish a strong online presence, attract potential customers, and drive growth. With the vast amount of online information, companies must create engaging and relevant content that stands out. When it comes to content marketing, businesses often face the dilemma of updating their existing content […]
Why Content Matters for E-commerce Success E-commerce is a competitive space—you know this already, but how can you get ahead? To get an edge, you need to understand the significance of compelling content. It’s not merely about showcasing products; it’s about creating an online experience that resonates with your audience and drives them to take […]
How should you go about optimizing an e-commerce store for organic search While the age of AI Overviews is upon us, organic search isn’t dead yet. 39% of eCommerce traffic comes from search, according to WiFiTalents. Optimizing your e-commerce store for organic search has never been more important. Is SEO worth it? Before we dive […]
What’s in this article Introduction What does it take to be successful in digital marketing for ecommerce? While there is no one-size-fits-all answer, there are some key tactics necessary for success. In this blog post, we’ll explore some of these tactics. We’ll also look at what marketing channels to use, how to prioritize them, and […]
If you’re looking for effective, affordable ways to grow your healthcare practice, search engine optimization (SEO) deserves to be at the top of your list. With Google getting 1 billion health-related questions every day, or 70,000 searches per minute, not investing in SEO is missing out on this HUGE part of the market. By getting […]
Digital marketing is essential to any successful business strategy in today’s digital age. As a business executive, you understand the importance of having a robust online presence, but the world of digital marketing can be overwhelming and challenging to navigate on your own. This is where a digital marketing consultant can provide invaluable help. Finding […]