MDBilling.ca is a rapidly growing medical billing software company based in Toronto, Ontario. Learn how we helped them launch into a new market.
Latest Musings
By Jordan Stevens - Digital Marketing Consultant
By Jordan Stevens - Digital Marketing Consultant
MDBilling.ca is a rapidly growing medical billing software company based in Toronto, Ontario. Learn how we helped them launch into a new market.
Search Engine Optimization (SEO) can seem mythical at times, even for experienced professionals. I mean, it all started with a doctoral thesis on how to organize the world wide web, which has since evolved to include a penguin, a hummingbird, and a fancy AI called Rank Brain. Despite the technical jargon, SEO is can be […]
By now you’ve probably heard of SEO (Search Engine Optimization), which is the practice of creating and maintaining a website in a way that attracts customers to your business through search engines for “Free”. Recently the world has become demanding of websites to be entertaining and informational. This has driven the growth of mediums like […]
I’ve been a fan of helping entrepreneurs since I started my first business back in 2008. Since then, I’ve been a serial entrepreneur who has had a successful exit. As someone who loves to create value for others being involved with organizations that help start-up founders grow is essential. These companies help our economy prosper. […]
For me, performance marketing is more than paid advertising. Performance marketing is a mindset and process that data-driven marketers use to get the most out of every dollar spent. Being efficient with your marketing is important in any business environment but even more so when there’s a downturn in the economy (I’m writing this during […]
Although since its birth it never went away, marketers have placed significant resources on SEO as a marketing technique in the last few years. In fact, according to analysts at Borrell Associates, SEO spending will reach $80 billion by 2020. But, SEO doesn’t just touch one team. Good search optimization impacts your social media team, […]
If you’ve been in business for any length of time, it’s no secret that data and data analysis is vital to success. On Amazon, searching for books about “Big Data” will get over 9,000 results. That’s a massive number of books and something I’ll need Watson to distill for me. Since I’m a marketer, let’s […]
Note: The original version of the post was published in February of 2018. After a very long search (8 months to be exact), countless applications and interviews, I’m heading back to work. But, that’s not the important part, I learned quite a few lessons during my time off! In that, I’d like to share six […]
We all have to perform at some point in our life. Whether it’s a job interview, piano recital, or presentation to the board of directors, being able to pull off a top performance is critical. This book covers a number of different ways to go about creating a well-tuned performance and will offer you some […]
Canada is a great place to live and start a business. The challenge is being able to grow and sustain a company on an international level. In the book, Anthony Lacavera, the founder of WIND Mobile, tells the story of how Canadian organizations can become more competitive on the world stage and improve the prospects […]