What is an Alt Tag?

Search Engine Optimization (SEO) can seem mythical at times, even for experienced professionals. I mean, it all started with a doctoral thesis on how to organize the world wide web, which has since evolved to include a penguin, a hummingbird, and a fancy AI called Rank Brain. Despite the technical jargon, SEO is can be […]

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Performance Marketing Webinar with Toronto Starts

I’ve been a fan of helping entrepreneurs since I started my first business back in 2008. Since then, I’ve been a serial entrepreneur who has had a successful exit. As someone who loves to create value for others being involved with organizations that help start-up founders grow is essential. These companies help our economy prosper. […]

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4 Things to Look for in a Great SEO Professional (and, Learn If You’re an SEO Specialist)

Although since its birth it never went away, marketers have placed significant resources on SEO as a marketing technique in the last few years. In fact, according to analysts at Borrell Associates, SEO spending will reach $80 billion by 2020. But, SEO doesn’t just touch one team. Good search optimization impacts your social media team, […]

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