Performance Marketing Webinar with Toronto Starts
Jordan StevensDigital Marketing, Marketing, Performance Marketing, Search Engine OptimizationComments are off for this post

I’ve been a fan of helping entrepreneurs since I started my first business back in 2008. Since then, I’ve been a serial entrepreneur who has had a successful exit. As someone who loves to create value for others being involved with organizations that help start-up founders grow is essential. These companies help our economy prosper. […]

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The 5 Pillars of Performance Marketing
Jordan StevensDigital Marketing, MarketingComments are off for this post

For me, performance marketing is more than paid advertising. Performance marketing is a mindset and process that data-driven marketers use to get the most out of every dollar spent. Being efficient with your marketing is important in any business environment but even more so when there’s a downturn in the economy (I’m writing this during […]

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4 Things to Look for in a Great SEO Professional (and, Learn If You’re an SEO Specialist)
Jordan StevensDigital Marketing, Leadership, Marketing, Search Engine OptimizationComments are off for this post

Although since its birth it never went away, marketers have placed significant resources on SEO as a marketing technique in the last few years. In fact, according to analysts at Borrell Associates, SEO spending will reach $80 billion by 2020. But, SEO doesn’t just touch one team. Good search optimization impacts your social media team, […]

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How Using Data to Reach Customers Can Fail You
Jordan StevensData, MarketingComments are off for this post

If you’ve been in business for any length of time, it’s no secret that data and data analysis is vital to success. On Amazon, searching for books about “Big Data” will get over 9,000 results. That’s a massive number of books and something I’ll need Watson to distill for me. Since I’m a marketer, let’s […]

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