I’ve been a fan of helping entrepreneurs since I started my first business back in 2008. Since then, I’ve been a serial entrepreneur who has had a successful exit. As someone who loves to create value for others being involved with organizations that help start-up founders grow is essential. These companies help our economy prosper.

Over the years, I’ve been involved with Toronto Starts in various ways. Most months you’ll find me as a marketing mentor to startups and people who want to learn more about things like SEO and social media. You’ll also find me speaking and sharing best-practices for various ways to grow a business to groups like the CPA. My goal is to help you avoid the mistakes I’ve made in the past.

Recently, I did a lunch and learn with Toronto Starts founder Craig Major. He is a true builder. Always looking to optimize and gain that edge. On the lunch and learn, which you can watch below, Craig and I discuss performance marketing. I covered my 5 pillars of performance marketing, shared a few highlights from recent work and did a live review of websites that viewers submitted.

Have a look at the webinar below. Send me a note if you have any questions or if you’d like a free review of your website.

Check out more great startup lessons, webinars and guides.