The 5 Pillars of Performance Marketing

For me, performance marketing is more than paid advertising. Performance marketing is a mindset and process that data-driven marketers use to get the most out of every dollar spent. Being efficient with your marketing is important in any business environment but even more so when there’s a downturn in the economy (I’m writing this during […]

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4 Things to Look for in a Great SEO Professional (and, Learn If You’re an SEO Specialist)

Although since its birth it never went away, marketers have placed significant resources on SEO as a marketing technique in the last few years. In fact, according to analysts at Borrell Associates, SEO spending will reach $80 billion by 2020. But, SEO doesn’t just touch one team. Good search optimization impacts your social media team, […]

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How Using Data to Reach Customers Can Fail You

If you’ve been in business for any length of time, it’s no secret that data and data analysis is vital to success. On Amazon, searching for books about “Big Data” will get over 9,000 results. That’s a massive number of books and something I’ll need Watson to distill for me. Since I’m a marketer, let’s […]

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How to Survive Being Fired

Note: The original version of the post was published in February of 2018. After a very long search (8 months to be exact), countless applications and interviews, I’m heading back to work. But, that’s not the important part, I learned quite a few lessons during my time off! In that, I’d like to share six […]

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Psyched Up by Daniel McGinn – Book Knowledge Share

We all have to perform at some point in our life. Whether it’s a job interview, piano recital, or presentation to the board of directors, being able to pull off a top performance is critical. This book covers a number of different ways to go about creating a well-tuned performance and will offer you some […]

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How We Can Win by Anthony Lacavera – Book Knowledge Share

Canada is a great place to live and start a business. The challenge is being able to grow and sustain a company on an international level. In the book, Anthony Lacavera, the founder of WIND Mobile, tells the story of how Canadian organizations can become more competitive on the world stage and improve the prospects […]

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Writing Without Bullshit by Josh Bernoff – Book Knowledge Share

In business, we write all the time. Whether it’s an email or business proposal it’s wise for us to know how to write well. Unfortunately, as the author explains, we have a tendency to write in a way that doesn’t help us get our point across effectively. We write in a way that’s easy for […]

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Radical Candor by Kim Scott – Book Knowledge Share

As a leader, it’s your responsibility to ensure your team gets results. However, you’ve got to do it without sacrificing retention. Being candid with your team, both in good times and in bad, is what author Kim Scott recommends in her book Radical Candor. In this edition of the Book Knowledge Share, I’ll tell you […]

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An Easy Trick to Building Your Network at the Office

According to HBR the key to building a great network is three things 1. A broad network 2. A connected network 3. A dynamic network. You might be like some people who find networking and meeting new people to be stressful. As a digital leader, the problem gets even worst because we hide behind our […]

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Elon Musk by Ashlee Vance – Book Knowledge Share

Elon Musk is one of the top entrepreneurs of our time. He’s been compared to Tony Stark of Iron Man fame. His thinking is quite futuristic and that shows in his vision for the businesses he has built. In the video, I’ll share a few takeaways from the book by Ashlee Vance on Elon Musk.

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