On-page SEO Tips for Healthcare Practices

If you’re looking for effective, affordable ways to grow your healthcare practice, search engine optimization (SEO) deserves to be at the top of your list.  With Google getting 1 billion health-related questions every day, or 70,000 searches per minute, not investing in SEO is missing out on this HUGE part of the market.  By getting […]

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How to Hire a Digital Marketing Consultant

Digital marketing is essential to any successful business strategy in today’s digital age. As a business executive, you understand the importance of having a robust online presence, but the world of digital marketing can be overwhelming and challenging to navigate on your own. This is where a digital marketing consultant can provide invaluable help. Finding […]

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Data Ecosystem Audit: Why Use Your GA4 Transition to Optimize Your Ecosystem

With Universal Analytics no longer processing new data after July 2023, many marketers are already transitioning to the newer Google Analytics 4 (GA4). This transition brings significant changes in available data and data collection, likely throwing a wrench into many organizations’ existing data ecosystems.  For this reason, whether you’ve made the transition to GA4 yet […]

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GA4 Transition Guide for Marketing Executives

In your routine Google Analytics checks recently, you’ve undoubtedly seen the disclaimer about the upcoming transition to Google Analytics 4 (GA4). With a hard deadline to make the transition fast approaching, we wanted to share a guide that specialists, marketing leads, and business owners can use to make the transition successful. You’ll learn why the […]

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Tag Management Systems: How They Can Streamline Your Business

Often we are asked about Google Tag Manager, likely the most popular tag management system. It’s a powerful tool in the right hands. It’s also misunderstood. This article will help you understand the basics. Reach out to us if you have additional questions. What is Google Tag Manager? Google Tag Manager is a tag management […]

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What Digital Marketers Do: The Tasks Involved In Creating A Winning Digital Marketing Strategy

Digital marketing is a constantly evolving and complex field, which can make it difficult to know where to start when developing a digital marketing strategy. However, by understanding the basics of what digital marketing is and what it entails, you can create a plan that will help your business reach its goals. What is digital […]

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Digital Marketing Consultants: Everything You Need to Know

Are you looking to take your business to the next level? A digital marketing consultant may be just what you need! In this blog post, we will discuss what digital marketing consultants do, how they can help your business and everything you need to know before hiring one. We’ll also provide tips for finding the […]

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What is an Alt Tag?

Search Engine Optimization (SEO) can seem mythical at times, even for experienced professionals. I mean, it all started with a doctoral thesis on how to organize the world wide web, which has since evolved to include a penguin, a hummingbird, and a fancy AI called Rank Brain. Despite the technical jargon, SEO is can be […]

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What is Video SEO (VSEO) and How to Use It

By now, you’ve probably heard of SEO (Search Engine Optimization), which is the practice of creating and maintaining a website that attracts customers to your business through search engines for “Free.” Recently, the world has become demanding that websites be entertaining and informational. This has driven the growth of mediums like video. According to Smart […]

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