What is an Alt Tag?

Search Engine Optimization (SEO) can seem mythical at times, even for experienced professionals. I mean, it all started with a doctoral thesis on how to organize the world wide web, which has since evolved to include a penguin, a hummingbird, and a fancy AI called Rank Brain. Despite the technical jargon, SEO is can be […]

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What is Video SEO (VSEO) and How to Use It

By now you’ve probably heard of SEO (Search Engine Optimization), which is the practice of creating and maintaining a website in a way that attracts customers to your business through search engines for “Free”. Recently the world has become demanding of websites to be entertaining and informational. This has driven the growth of mediums like […]

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Performance Marketing Webinar with Toronto Starts

I’ve been a fan of helping entrepreneurs since I started my first business back in 2008. Since then, I’ve been a serial entrepreneur who has had a successful exit. As someone who loves to create value for others being involved with organizations that help start-up founders grow is essential. These companies help our economy prosper. […]

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The 5 Pillars of Performance Marketing

For me, performance marketing is more than paid advertising. Performance marketing is a mindset and process that data-driven marketers use to get the most out of every dollar spent. Being efficient with your marketing is important in any business environment but even more so when there’s a downturn in the economy (I’m writing this during […]

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4 Things to Look for in a Great SEO Professional (and, Learn If You’re an SEO Specialist)

Although since its birth it never went away, marketers have placed significant resources on SEO as a marketing technique in the last few years. In fact, according to analysts at Borrell Associates, SEO spending will reach $80 billion by 2020. But, SEO doesn’t just touch one team. Good search optimization impacts your social media team, […]

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How Using Data to Reach Customers Can Fail You

If you’ve been in business for any length of time, it’s no secret that data and data analysis is vital to success. On Amazon, searching for books about “Big Data” will get over 9,000 results. That’s a massive number of books and something I’ll need Watson to distill for me. Since I’m a marketer, let’s […]

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How to Survive Being Fired

Note: The original version of the post was published in February of 2018. After a very long search (8 months to be exact), countless applications and interviews, I’m heading back to work. But, that’s not the important part, I learned quite a few lessons during my time off! In that, I’d like to share six […]

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Psyched Up by Daniel McGinn – Book Knowledge Share

We all have to perform at some point in our life. Whether it’s a job interview, piano recital, or presentation to the board of directors, being able to pull off a top performance is critical. This book covers a number of different ways to go about creating a well-tuned performance and will offer you some […]

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How We Can Win by Anthony Lacavera – Book Knowledge Share

Canada is a great place to live and start a business. The challenge is being able to grow and sustain a company on an international level. In the book, Anthony Lacavera, the founder of WIND Mobile, tells the story of how Canadian organizations can become more competitive on the world stage and improve the prospects […]

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Writing Without Bullshit by Josh Bernoff – Book Knowledge Share

In business, we write all the time. Whether it’s an email or business proposal it’s wise for us to know how to write well. Unfortunately, as the author explains, we have a tendency to write in a way that doesn’t help us get our point across effectively. We write in a way that’s easy for […]

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